Snap AR · Shipped · 2025 to 2026
Snap Lenses
AR filter collection
A collection of custom Snap AR lenses that have accumulated over 121K views, blending playful interactivity and immersive face effects with brand storytelling.
- Designed and published multiple AR face and world lenses on Snapchat
- Accumulated over 121K views across the lens collection
- ARAsteroids lens brings the arcade game experience directly inside the Snapchat camera
- Face tracking, segmentation, world tracking and particle effects
Challenge
Balancing visual complexity with the performance constraints of mobile devices while making the effects feel natural and engaging.
Approach
Optimised shaders and efficient particle systems that run smoothly across devices, including the ARAsteroids gameplay mechanics rebuilt natively in Lens Studio.