Pepsi MAX UK campaign
Platform-specific video suite from one key visual
- Year
- 2023
- Industry
- Food and beverage
- Client
- Pepsi
- Duration
- 4 weeks
- Made as
- Freelance studio work
A series of clean, animated brand visuals built from the core key visual, combining smooth motion, controlled transitions and precise timing to create a polished, platform-ready set of digital video assets. Pepsi needed video for several platforms that kept one visual identity and one clear message across every format.
The four cuts
- Motion poster: animated the lead key visual to feel like a static billboard brought to life
- Social video: staggered three messages, opening on a human moment before moving to product, with a vertical scroll that mimics a live feed
- Bumper: adapted the vertical structure into a forced-view format built to grab attention and hold it for the full runtime
- TikTok: stripped the branding back for a short, native-feeling execution aligned with how the platform behaves
Challenge
Keep brand consistency across formats while adapting motion, pacing and layout to each platform, with every brand detail aligned precisely so transitions and animation feel smooth and intentional.
Approach
One key visual, one motion language, four deliveries. Delivered a cohesive multi-platform video suite that respected Pepsi brand guidelines while optimising each asset for its audience and viewing context.